Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingTag: digital media
Do You Need A Degree In Digital Marketing And Social Media?
How important is a formal education for a career in marketing? I get asked this question a lot. Most people
Continue readingCreative Entrepreneurship… Kickstarter Style
Is Kickstarter still the most exciting thing happening in the digital media channels these days? In June 2012, I penned
Continue readingThe Power Of Imagination
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingWhere Everybody Knows Your Name… And Face
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable?
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingOn Knowing (And Experience)
How old should a Social Media Manager be? It’s not hard to create an online firestorm by blogging something that
Continue readingIs Your Business All About the Product? Or the People?
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically.
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
Continue readingThe Other Side Of Our Digital Selves
You need to wrestle (deeply) with what you are about to see. Since I attended this past year’s TED conference,
Continue reading10 New Books Worth Checking Out
There is a ton of great stuff that you should be reading. The first quarter of this year is coming
Continue readingTurn Off, Tune Out, Drop In
Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I
Continue readingWhere The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking. It takes a couple of years as a
Continue readingCTRL ALT Delete – The Business Book
CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is
Continue readingThe Moment You've All Been Waiting For…
When will Digital Media take over from television as the number one medium of choice by marketers? According to the
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingThe iPad Won't Save You
How were the line-ups today outside of the Apple stores? You’re going to read, see and hear non-stop coverage of
Continue readingTraditional Media Getting New Media Right
Cry all you want that traditional media is dead (and/or dying), out of touch or out of date, but it’s
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