You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingTag: digital media
You Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingThree New(ish) Trends In Digital Media
Life after Facebook, Twitter, Instagram and YouTube? Can’t imagine it, can you? There are a handful of new social media
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingDo You Need A Degree In Digital Marketing And Social Media?
How important is a formal education for a career in marketing? I get asked this question a lot. Most people
Continue readingCreative Entrepreneurship… Kickstarter Style
Is Kickstarter still the most exciting thing happening in the digital media channels these days? In June 2012, I penned
Continue readingThe Power Of Imagination
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingWhere Everybody Knows Your Name… And Face
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable?
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingOn Knowing (And Experience)
How old should a Social Media Manager be? It’s not hard to create an online firestorm by blogging something that
Continue readingIs Your Business All About the Product? Or the People?
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically.
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
Continue readingThe Other Side Of Our Digital Selves
You need to wrestle (deeply) with what you are about to see. Since I attended this past year’s TED conference,
Continue reading10 New Books Worth Checking Out
There is a ton of great stuff that you should be reading. The first quarter of this year is coming
Continue readingTurn Off, Tune Out, Drop In
Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I
Continue readingWhere The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking. It takes a couple of years as a
Continue readingCTRL ALT Delete – The Business Book
CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is
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