Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot
Continue readingTag: direct relationship
For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingA Dying Breed
With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingWas Eleven Years Of Relentless Blogging Worth It?
It was eleven years ago today… Actually, that’s a bit of a lie. I started blogging eleven years ago yesterday.
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingDecide Now: Pageviews Or Real Depth
It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid
Continue readingThe Only Screen That Matters
The only screen that matters is the screen that is in front of me. Welcome to the one screen world.
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingRage Against The Marketing Machine – CTRL ALT Delete (One Year Later)
CTRL ALT Delete came out one year ago today. I couldn’t believe it when the notification popped up in my
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingThis Blog Is Dead
Let’s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to
Continue readingThe Future Of Digital 2013
Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete, which came out this past
Continue readingSay Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything
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