direct relationship Archives - Page 2 of 2

The Depressing State Of Social Media Marketing

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with

If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for

So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands

What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that

Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in

What if we started with business… how would we do? How badly do people want to be connected with brands?

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue

There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or

When digital mingles with our physical lives, everything changes. I’m a bit of a bookworm (#nerdalert). I’m doing my best