direct relationships Archives - Six Pixels of Separation

The True Omni-Channel Is Convergence

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional

That’s some title, isn’t it? On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange

There has been a lot of talk online about the end of advertising lately. Whether it’s a new book on

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with

Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.

While many article and columns look back at the year that was or posture on the year that will be,

Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already

Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC

The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about