Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading
Tag: display advertising
What They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingLet Twitter Tweet (And Be)
Forget what you think that you know about the business world for a moment. If I pulled you aside and
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingThe Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue reading
Never another podcast episode or article 