Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
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Working In A More Connected Space
There is an irony happening in the modern workplace. Many claim that they no longer need the office and the
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingThe 15 Best Business Books Of 2016
The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of
Continue readingWhat Problems Are You Solving?
Disruption. Automation. Innovation. People are no longer terrified that their jobs are going to be shipped overseas. Oh, don’t be
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingSix Links Worthy Of Your Attention #324
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingLess Money. Less Traffic. Advertising In Chaos?
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingAlgorhythms For Marketing Transformation
The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
Continue readingDisruption Of Disrupted
Opinions are not facts. Perspectives are not reality (they’re personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingDigital Transformation And The Trillion Dollar Market Cap
You are magic. Literally. If you’re reading this, you are magic. You spend your days (probably your nights and mornings
Continue readingWhy The Newspaper Business?
There was some news in the media about my future yesterday. Let me start off with this: I am not
Continue readingThe Agency Is Dead. Long Live The Agency.
How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingAlgorhythm… My Next Book
Algorhythm – The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingDo Brands Have Rights When Their Own Data Is Used Against Them?
**This is an interesting one, isn’t it?** Here’s the deal: A direct flight from New York to San Francisco is
Continue readingWhat's Next For Marketing?
**Who isn’t fascinated with where the world is going?** In this day and age, the most paranoid amongst us (yes,
Continue readingHow To Think And Be A Creator
Are you an Entrepreneur? Are you entrepreneurial? There is an implied pressure on people in the workplace today, that if
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
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