Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingTag: disruption
Charlene Li On Disruption – This Week's Six Pixels Of Separation Podcast
Episode #570 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #570 – Charlene Li On Disruption
Welcome to episode #570 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Real Retail Apocalypse (It's Not What You Think)
Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingTransform Your Digital Marketing – Live (And Free) In Montreal This Wednesday
I will be speaking live in Montreal this coming Wednesday… and it’s free. I am often asked when I will
Continue readingReengineering Retail With Doug Stephens – This Week's Six Pixels Of Separation Podcast
Episode #561 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #561 – Reengineering Retail With Doug Stephens
Welcome to episode #561 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue reading4 Ways To Lead With Authenticity In Uncertain Times
There is something that all great leaders do. There is something that all great leaders do that we can all
Continue readingFacebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingConnect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingWorking In A More Connected Space
There is an irony happening in the modern workplace. Many claim that they no longer need the office and the
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
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