Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingTag: earned media
Home Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingYour Streaming Live Brand
It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingFacebook And A New Era In Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingWhat You Need To Know About Converged Media
Episode #326 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #326 – The Converged Media Imperative With Rebecca Lieb
Welcome to episode #326 of Six Pixels Of Separation – The Twist Image Podcast. Rebecca Lieb was on the show
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue readingBe Careful What You Pay For… Or Speak For
How would you feel if you paid over $1500 to attend a conference but you were never informed that some
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