2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingTag: ecommerce
Smart Brands Will Create Their Own Digital Products And Services
Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in
Continue readingNetflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More – The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingA Clearer View Of Augmented And Virtual Reality
Next week is the National Retail Federation and Shop.org‘s Digital Summit In Dallas. This article was published by Shop.org on
Continue readingIs Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingShocking Shopping Experiences At The Mall
We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingCyber Monday… Don't Get Killed (Online)
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingEverything Is Digital
Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future
Continue readingThe Only Consumer That Matters
Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you
Continue readingThe World Is A Hyperlink
That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were
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