Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingTag: ecommerce
Quickly Moving Beyond The Web Browser
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi
Continue readingPoint And Shoot And Shop
Scan the barcode of any product in any store using your mobile phone and you can find out what people
Continue readingLet Crowdsourcing Do Your Marketing Research And Development
What if you took everything you had and made it publicly available on the Internet? What if you opened up
Continue readingThe Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
Continue readingInteresting Stats About Your Brand And Online Opinions
The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and
Continue readingSocial Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a
Continue readingSpam Works – Sad But True
Is the amount of Spam you’re getting bringing your online depression to new heights? I’m getting it too. Spam –
Continue readingLike It Or Not, Your Website Is Part Of Your Company (And A Big One)
Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I
Continue readingNo Shocker – The Web Drives People To Retail
We keep having to banging this drum to get traditional Marketers to embrace the power of online. I’m happy to
Continue readingDon't Forget Your Website
Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at
Continue readingThe Long And The Short Of The Long Tail
I’ve said it before and I’ll say it again: "ain’t nothing like having something think and chunky to read over
Continue readingSo, Who, Exactly Is Buying Stuff Online?
That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers,
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingShould Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?
Continue readingHow The e-commerce Grinch Stole Christmas – A Holiday Season Marketing Disaster
Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to
Continue readingeBay Embraces Social Shopping – Get Ready For Social Shopping
While I’m doing my best to shy away from news items that are being covered in the general mass media
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Never another podcast episode or article 