Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
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Forget The Search Engine. Bring On The Referral Engine
Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingOnly The World's Worst Get Into Marketing
Nothing like a little news item from The Onion to make you realize how far we’ve come as Marketers… and
Continue readingSPOS #91 – Social Media With Rick Murray From Edelman Digital
Welcome to episode #91 of Six Pixels Of Separation – The Twist Image Podcast. This episode hit me like a
Continue readingSPOS #90 – Web Analytics With Jim Sterne
Welcome to episode #90 of Six Pixels Of Separation – The Twist Image Podcast. I had the distinct please of
Continue readingWhopper Freakout Commercial – The Power Of Testimonials Or Something More?
There’s been lots of Web chatter about the viral power of the latest Web video from Burger King. It’s called
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