Do you want customers or email addys? They’re not the same thing. Customers, right? Then start acting like it. Most
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Marketing Automation Must Die
It’s been one of those weeks (and, it’s only Tuesday), so here’s a rant… Marketers… There’s a whole lot of
Continue readingEmail. You're Doing It Wrong.
I suck at email. I think. It’s a form of technology and communication that fascinates me. Fundamentally, email hasn’t changed
Continue readingForce And Friction
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about
Continue readingWill We Never Learn?
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment…
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