Oh no, not another article about ChatGPT! I don’t know about you, but I am drowning in content about this
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Tag: email marketing
Six Links Worthy of Your Attention #594
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Where Should Brands Go Next?
It’s around the corner. Your future.Brands wake up.Brands rise.Brands find you next new. You’ve been shut down.You’ve been locked out.You’ve
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The Ultimate Guide To Being A Great Podcast Interviewer
Everyone wants to podcast. Everyone wants to be a guest on a podcast. Podcasting is the new content marketing. I can’t
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Will Content Marketing Kill Advertising?
How important is content marketing to the future success of a business? It turns out that one fifth of respondents
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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Make Your Gift A Real Gift
“A gift for you…” How many times has a brand offered you a gift that was really (and truly) a
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Not Everyone Is A Prospect
The problem and the peril of LinkedIn (and other social media networks). Let’s get this out of the way: I’m
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Content, Authenticity And The Road To Professional Speaking
Want to speak? Want to produce better content? Want to bring your brand stature up? A couple of weeks back,
Continue readingThe Future Never Comes When You Can't Nail The Present
It’s all about the basics. You know this. Your business knows this. To build a brand… you must know this.
Continue readingMedia's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingContent Marketing 2018 – The Next Chapter
What is the future of the content marketing industry? As the saying goes, “change is the only constant” and that
Continue readingHow Did We Do In Content Marketing For 2017?
Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingThe Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
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Never another podcast episode or article 