How does your brand build a relationship with your customers? There’s been a long-standing saying. It goes like this: Kill
Continue readingTag: email marketing
Gross Hacker Marketing
Do you want customers or email addys? They’re not the same thing. Customers, right? Then start acting like it. Most
Continue readingA Little Help From My Friends… So Please Help!
Giving. It’s what I do. I’m thankful to serve you. I had dinner the other week with someone who is
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingMarketing Automation Must Die
It’s been one of those weeks (and, it’s only Tuesday), so here’s a rant… Marketers… There’s a whole lot of
Continue readingWorking At Mirum In Canada
Mirum in Canada is hiring. It’s been a year, as they say. We’ve had some major changes within our company
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingA New Force To Change Your Habits
Mobile is critical. Be where the consumers are. Let’s be much more social. I can’t tell you how many times
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingThe Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingSome Questions About Your Questionable Content
Marketers, we have a problem… Do you know how long an effective Facebook post should be? If I told you
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingPublic Displays Of Affection (CTRL ALT Delete style)
If you’re interested in meeting, connecting and sharing… I will be doing a few public appearances in the next few
Continue reading10,000 Hours And 20% Of Your Work Time
How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
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