You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingTag: email marketing
It's The Little Things
You sometimes pick up a gem of an idea… and the mind begins to wander (and wonder). At the Monetate
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingLet's Not Mess Up The Internet
Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to
Continue readingThe Fatigue Of A Great Offer
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One
Continue readingLeaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,
Continue readingThe Old (Evolving) Rules
Are rules set and permanent? That’s obviously not the case – especially when it comes to social media. I’ve recently
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingWhere The Consumers Are
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingDon't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingMedia Hacks #26 Audio Podcast Is Now Live
Episode #193 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #193 – Media Hacks #26
Welcome to episode #193 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #26 of
Continue readingBack To Basics
As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingEmail Still Matters
Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes
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Never another podcast episode or article 