Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news
Continue readingTag: emarketer
Confusion Over Search Engine Marketing
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious
Continue readingThe Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader – depending
Continue readingWhen The Advertising Slowdown Picks Up
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you
Continue readingThe Future Is Flying Cars
Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I
Continue readingWhere Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according
Continue readingThe Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
Continue readingWhen Customers Attack, They're Not Doing It Online
Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or
Continue readingBlogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingPodcasting Is Not Dead
Podcasting Is Not Dead… In fact, It’s just getting started. That pretty much wraps up the sentiment most had after
Continue readingHow Big Is The Digital Marketing Pie?
Digital Marketing may not be booming (it’s close to it though) and the future is healthy. eMarketer had a news
Continue readingNo Shocker – The Web Drives People To Retail
We keep having to banging this drum to get traditional Marketers to embrace the power of online. I’m happy to
Continue readingBlogging Is Big Business… There Goes The Neighbourhood
If you think there is a lack of fake Blogs, Spam Blogs and otherwise unsurely types doing everything they can
Continue readingOnline Social Networks And Advertising Don't Mix
With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the
Continue readingPodcasting – You're Listening… You're Really, Really Listening
By the looks of this news item from eMarketer: Heard The Latest About Podcasting? it seems like Consumer adoption to
Continue readingThe Webkinz Effect And The Second Wave Of Virtual Worlds
If you have kids, odds are you know about Webkinz. It is a stuffed animal that you buy at retail,
Continue readingNo Slow Down For Online Social Networks – The Numbers Are "Staggering"
When traditional Journalists use words like "staggering" to describe something, my ears always perk up. It’s like when someone starts
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