TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
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The Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingDisclosure. This Is A Disclosure.
#Client. How often are you trolling the social media feeds and you see some kind of post about how great
Continue readingHow To Be A Recognized Authority
Do you define yourself as an authority in your industry? Does it really even bear repeating that if you’re the
Continue readingThe Integrity Of The System Is Up You
Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well
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