Your news and information is getting more personalized than ever. I’ve been a fan of newsletters long before they were cool.It
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Tag: enewsletter
For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingWhy I Started Subscribing To The New York Times (It's Not What You Think)
This week I started my digital subscription to The New York Times. It’s not what you think. I did not
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingThe Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingPicking Your Brain For Better Ideas
Being an original thinker is near-impossible. Combining ideas to come up with something original is more likely. It’s a truth.
Continue readingMedia Redefined
When you think of someone who understand the state of media, who do you think of? One of the most
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingHow To Be Inspired At Work
It’s 7 am. I’m sitting in a coffee shop right around the corner from my office. It’s easy to read
Continue readingThe Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingTop 15 Rules For Business Writers
Are there rules for great writing when it comes to business? I am often asked where I find the time
Continue reading5 Simple Ways To Get More Creative, Inspired And Smarter Every Day
Stop complaining about email. We all get too much email. Most of the time it’s about things that should probably
Continue readingDon't Read This. Go Read This.
If you’re going to spend any time reading anything today… I’m going to encourage you head over and read this
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingIntent Is Everything
What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study
Continue readingWatching Me Blog
Blogs are one of the most valuable marketing tools ever created. I believe that. I don’t just say it. I
Continue readingEmail Still Matters
Email is dead. Right. Along with Blogging, Podcasting and everything else. But how true is that statement when it comes
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