Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingTag: engagement
I Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingDigital Videos Is The New 3D
No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingTime Spent Is The New Impression
Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They’re going to
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingHerding Comments In The Digital Wind
The ability to understand the community and engage in the discourse is hitting an all time low (and high) at
Continue readingReboot: Marketing With Inc. Magazine
WARNING: Self-promotional blog post ahead… I am excited to announce that starting tomorrow, I will be a regular contributor to
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingA Pinteresting Story
That Facebook IPO… With rumors swirling of Facebook‘s pending IPO (and the billions at play that go along with it),
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingThe Value Of Blog Comments
In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
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