What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingTag: engagement
Why Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingThe Truth Behind A Massive Audience
The numbers are important. This may come as a shock to many people who have been playing along at home
Continue readingStories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingThe Chirping Sound Of Crickets
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
Continue readingBrands Are Terrible At Twitter (Brands Are Terrific At Twitter)
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingWhat's Happening With Twitter?
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingThe Pending Digital Disruption
How many times a week do you hear someone say, "it’s a shame what happened to the music industry?" or,
Continue readingThe Power Of Engagement And Blog Comments
Engagement is not an absolute. There are many layers and ways to engage. Your engagement may not be my engagement.
Continue readingYou're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you’re about?
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingKilling ROI
How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the
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