When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still
Continue readingTag: engagement
The Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingOn Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
Continue readingHow To Prove The Value Of Social Media
I’m very lucky. I get all kinds of cool emails, direct messages via Twitter and messages on Facebook. People ask
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