Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingTag: forrester research
Where The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingAffiliate Links In Twitter Will Sink Marketing To A New Low
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About
Continue readingA New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue reading10 Twitter Users That Every Marketing Professional Should Follow
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so:
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingThe Future Groundswell
How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it
Continue readingThe Feeding Frenzy Has Just Begun
When Facebook introduced the News Feed, they changed the way we use the Internet forever… and this is also why
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
Continue readingInteresting Stats About Your Brand And Online Opinions
The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and
Continue readingSeven Blogs You Must Read And Other Useful Know-How – Montreal Gazette Column
First off, a hearty welcome to readers of the Montreal Gazette who caught my first column that was featured in
Continue readingThe Connected Agency
I had a slew of flights this week and was finally able to tear through a Forrester Research report called,
Continue readingThe Viral Expansion Loop
What’s the difference between Viral Marketing and something new called the Viral Expansion Loop? "It’s a type of engineering alchemy
Continue readingSo, Who, Exactly Is Buying Stuff Online?
That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers,
Continue readingJaffe V. Joel – Face(book)-Off At The ACA In Toronto
This is no April Fool’s joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation,
Continue readingAcquisition Versus Retention – New Thoughts On An Old Argument
While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic
Continue readingDigital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy
Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again…" It turns out
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