What makes a product or service really work? For years, you could only text message someone who was on the
Continue readingTag: gartner
The World Of Mirum
It’s amazing to hear the questions that you asked get about your business, when you’re ”out in the wild.” I’ve had
Continue readingMore Work Opportunities Here At Mirum In Canada
We’re having an amazing growth spurt, and we think that you should join our team! Back in April of this
Continue readingWorking At Mirum In Canada
Mirum in Canada is hiring. It’s been a year, as they say. We’ve had some major changes within our company
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingThe One Screen World Keeps Happening
How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingThe Frightening Ramifications Of High-Frequency Pricing
Something fascinating happened during Black Friday. It wasn’t the mad hoards of people trampling one another for the latest electronic
Continue readingUnderstanding The Digital Marketing Agency
There is a push for Digital Marketing agencies to become full-service agencies. If that isn’t the truth, there is another
Continue readingCheck This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingEven IT Execs Are Feeling The Hurt By Ignoring Social Media
"Not embracing social networking is like saying I’d rather hide my money under the mattress than put it in a
Continue readingDigital Natives Will Impact The Business Of Marketing… We Are Not Ready
I really enjoyed reading the article, ‘Digital Natives’ Will Drive Web 2.0 Into Your Business, from ExtremeNano. The truth is
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