Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
Continue readingTag: gdp
Advertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue reading