How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin
Continue readingTag: general motors
Fortune 500 List Demonstrates The Power Of Blogging
While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
Continue readingWill Addressable Advertising Make TV Ads Better… Or More Like The Web?
I have a stack of articles to read. They all sit in a black folder that resides in my backpack.
Continue readingWhen GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing…
Does it mean that General Motors is trying to get more bang for their advertising buck in a time of
Continue reading