Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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Tag: google adwords
Display Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingContent Is Not Advertising
Sadly, many people believe that content is the new advertising. I don’t. The other week, I was interviewed by Rich
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingTime Spent Is The New Impression
Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They’re going to
Continue readingStop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingAre Brands Ready For The Instagram Economy?
When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingA New Kind Of Startup
Episode #315 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #315 – A New Kind Of Startup With Chris Guillebeau
Welcome to episode #315 of Six Pixels Of Separation – The Twist Image Podcast. Julien Smith (co-author of Trust Agents
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingPlanning World Domination With $100
Portland, Oregon seems like the perfect place to hold the World Domination Summit, doesn’t it? No, this isn’t some kind
Continue readingThe New Marketing Hacker
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue readingFree Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
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