I’ve been thinking a lot about Twitter lately. It’s success and how much attention it receives in the public domain.
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The Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
Continue readingSix Links Worthy Of Your Attention #40
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhy We Should All Respect The Internet (Just A Little Bit More)
The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argue that
Continue readingBeing Digital
How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we’re
Continue readingInnovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingSix Links Worthy Of Your Attention #37
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingA Deeper Shade Of Blue
The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk
Continue readingContent Is Everywhere – The Changing Tide Of The Internet
It’s no longer about sending people to your website. It’s about being at the center of where your consumer is.
Continue readingSix Links Worthy Of Your Attention #33
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingDemand Better Content
How would you feel if you found out that everything you are reading in the newspaper was chosen for you
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingHas Search Replaced Bookmarking?
Is there really a need for online social bookmarking services anymore? There’s no denying that I’m a fan of Delicious
Continue readingThe Groupon Story – One Billion The Hard Way
It’s one of the biggest and most interesting business stories of this year… and in the history of business. Groupon
Continue readingSix Links Worthy Of Your Attention #25
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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