It is the constant debate of the marketing industry: should you do spec work? There is a phase in the
Continue readingTag: human resources
The Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingThe Empty Cup Strategy
A fictional situation (that is all too real)… Imagine this: you have an amazing day at work. A big project
Continue readingDon't Make Me Lie
The only thing I hate more than people who lie is when I’m being forced to lie to others. Don’t
Continue readingSuccess And The Art Of Being A Self-Starter
Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings
Continue readingThe Moment
Have you had "The Moment" yet? When you look through the newspaper, do you stop and review the job postings?
Continue readingMarketing Talent
There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people
Continue readingThe New Retail Experience
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the
Continue readingEvery Little Detail
"I’m not a very detail-oriented person." I find myself saying this to many people all too often. The funny thing
Continue readingThe Lying Game
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingThe Start-Up Of You
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve head
Continue readingWhen The Going Gets Tough
"This will be my last day shining your shoes." I like getting my shoes shined. I don’t do it often
Continue reading8 Ways To Score That Elusive Entry Level Marketing Position
It’s probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job
Continue readingDigital Leaders Seeking Digital Leaders
Twist Image is hiring. While I do my best to not use this space to self-promote, the Digital Marketing agency
Continue readingExpect Big Changes At Facebook
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while
Continue readingTwo Great Questions
Whether you’re about to interview someone for a job or heading out to a networking dinner… Here are two questions
Continue readingLiar's Remorse
What you do online is easy to see in the offline world and vice-versa. It seems obvious enough, doesn’t it?
Continue readingEmployees That Spend Too Much Time Online Are Stealing
It’s called, "Time Theft," and it’s becoming a bigger and bigger issue. There have been all kinds of shenanigans by
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingUp Your Game
There are many people who want to move ahead in Marketing. They want a better job. They want more pay.
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