That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingTag: human resources
Up Your Game
There are many people who want to move ahead in Marketing. They want a better job. They want more pay.
Continue readingSocial Media Can Change The Corporate Culture
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingThe Easy Way To Get A Job In Marketing, Advertising And Social Media
Be creative and interesting… Then, have the skills to deliver and back it up. Don’t forget: that initial creativity also
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingCTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue readingHow Indispensable Are You?
The economy is still pretty sucky. Even as certain industries and sectors claw their way back to some sort of
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue readingLoving What You Do
"Passion" is one of those words that is thrown around in every motivational business book. It’s a big word, and
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingEmployment 2.0
There is no doubt that the employment landscape is shifting. It’s not just the stats from the national or local
Continue readingLearning From The Past
There’s sometimes more to learn from quitting or being fired from a job than you probably realize. Full disclosure: I’ve
Continue readingReputation, Social Media And Your Boss
"60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in
Continue readingAfraid To Fail
Most companies do know what to do. They attend the same seminars and conferences as we do. They read the
Continue readingStep Away From The Desk
The idea of the Digital Nomad (now, also an online community courtesy of Dell) has been lingering and pushing forward
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