Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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Math Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingUnmistakable Creative With Srinivas Rao – This Week's Six Pixels Of Separation Podcast
Episode #531 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #531 – Unmistakable Creative With Srinivas Rao
Welcome to episode #531 of Six Pixels Of Separation – The Mirum Podcast. Podcasting continues to grow and develop into
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue reading20 Best Marketing Books Of All Time
What are the best marketing books of all time? It’s a question that I get asked, multiple times per week
Continue readingFake Traffic, Bots And Faker Websites
Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Marketing Industry
You can’t have a strong business without a strong community. Personally, I’ve lived by that motto since I first got
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingAdvice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
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