Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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Tag: impression
Content Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingCreativity Is Alive And Well
Don’t worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingTime Spent Is The New Impression
Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They’re going to
Continue readingIs The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
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