Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Tag: influencer marketing
Microsoft’s Magic And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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The Anywhere Aisle
What ever happened to social shopping? Social shopping has had failure to launch. Multiple times. How come social shopping never
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Summer Job Instagramming And More On CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue reading
Apple Hits A Trillion And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #418
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #404
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingSix Links Worthy Of Your Attention #395
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingPlandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingDon't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingIs Someone Hacking Your Car?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
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