infomercial Archives - Six Pixels of Separation

Mr. Zuckerberg… Tear Down That Algorithm

Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of those changes

“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that

It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute

Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –

A true story… The other week, I was on a busy flight out to the West Coast. It was a

You will never make it unless you work harder and much faster. It’s funny how Malcolm Gladwell, Seth Godin, Gary

Just because you do something (or don’t do something) is no indication of how the market actually is and reacts.

It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it

Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending

With close to ten billion videos being viewed online every month and the average person watching close to eight hours