With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingTag: innovation
"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingIs Technology An Addiction, A Crutch Or Normal For Who We Are?
I’m addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue reading4 Ways To Lead With Authenticity In Uncertain Times
There is something that all great leaders do. There is something that all great leaders do that we can all
Continue readingThe Frightening Ramifications Of High-Frequency Advertising
If you think that creativity will be safe from the automation of everything, you are wrong. It’s not a question
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingConnect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingThe Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingClay Shirky Is Back (And He's Taking On China)
What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of
Continue readingThe Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingThe 15 Best Business Books Of 2016
The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of
Continue readingWhat Problems Are You Solving?
Disruption. Automation. Innovation. People are no longer terrified that their jobs are going to be shipped overseas. Oh, don’t be
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingIs Silicon Valley Losing Its Shine And Innovation?
There’s gold in them there hills… In another time, people put their lives at risk to head out to the
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