If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingTag: innovation
CTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingEmbracing The New Business Of New Media
Last week, the 2010 International Consumer Electronics Show (CES) wrapped up in Las Vegas. CES is the seminal annual event
Continue readingThe Great Race To The Middle
With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be
Continue readingThe Google Phone Is Really About This…
A computer that is in every person’s hand that connects them to information and everyone else in the world. Too
Continue readingOn Shopping
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot.
Continue readingAlternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
Continue readingDoes Marketing Have A "Bruce Lee"?
Bruce Lee was (and still is) an amazingly inspirational person (and you don’t have to like martial arts or combative
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingDo This Now
If there is one question I get asked more than any other, it’s: "Where do I start with all of
Continue readingPeople Will Pay For News Online… Just Not A Lot Of People
The days of scoring record profits – year on year – for traditional publishers may be coming to an end.
Continue readingCustomer Reviews Matter More Than You Think
There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is
Continue readingHow Big Business Is On Twitter Without Being "On Twitter"
In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they
Continue readingWhen It Comes To Reinvention
When it comes to reinvention, who is best to lead to the change? Is it the old guard, the new
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingInches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are
Continue readingIn Search Of Excellence – The New Search Engine Wars
Last July, a new search engine called Cuil made its way on to the market. As with anything and everything
Continue readingWhen The Media Is The Message
The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director,
Continue readingThe Quarter Mile Stretch
Imagine if every three months you were expected to make more money, lose more weight, be a better community member,
Continue readingBuilding A Next Generation Company
It’s easy to think about Google, Apple or Twitter when you think about what a "next generation" company might look
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