It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingTag: interactive advertising
The End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingVideo Online Does Not Click
With close to ten billion videos being viewed online every month and the average person watching close to eight hours
Continue readingHow Big Is The Digital Marketing Pie?
Digital Marketing may not be booming (it’s close to it though) and the future is healthy. eMarketer had a news
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
Continue readingSPOS #110 – Digital Marketing From Mexico City
Welcome to episode #110 of Six Pixels Of Separation – The Twist Image Podcast. I have not been this inspired
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
Continue readingRSS Advertising Yes – Podcast Advertising No
"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped
Continue readingWhen GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing…
Does it mean that General Motors is trying to get more bang for their advertising buck in a time of
Continue readingCome Work With Me At Twist Image In Beautiful Montreal
I rarely use this Six Pixels of Separation Blog to talk about the comings and goings at Twist Image, but
Continue readingGoogle Eats Advertising For Breakfast
In another step to making itself self-aware, Google announced this week that it has spent the past year working with
Continue readingDigital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy
Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again…" It turns out
Continue readingTwist Image Wins Boomerang Award For Scotiabank
Warning: Self-promotional Blog posting… I just got back from the annual InfoPresse Magazine Boomerang Awards. While you may have never
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Never another podcast episode or article 