What has become of the words that we read? There are many converging forces that could lead you to believe
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The Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingPutting In The Time
Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
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The Impermanent Internet
The Internet is like an elephant: it never forgets. Whether it’s a deep cache, a like on Facebook, a retweet,
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingThe Next New Now. Makers Of The Future.
We are getting it all wrong. When people ask, "what’s next?" you will hear one of three things: Social. Mobile.
Continue readingJust Another Screen
Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an
Continue readingThe Master Of Media
Who is the master of media? Two words: Clay Shirky. I believe that Clay Shirky is the Marshall McLuhan of
Continue readingI, Robot
Are you fascinated with work and the environments we work in? How we work… and how we are going to
Continue readingLet's Not Mess Up The Internet
Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingOn Knowing (And Experience)
How old should a Social Media Manager be? It’s not hard to create an online firestorm by blogging something that
Continue readingThe New Electricity
You can’t click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile
Continue readingThe Internet Could Be Closed For Business
Once upon a time… It wasn’t too long ago that many media pundits felt that the Internet would tip the
Continue readingIs Social Media Too Good To Be True?
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and
Continue readingAmazon's Ever-Growing Long Tail
This is less about the tail making more money than the head. Chris Anderson‘s debut business book, The Long Tail
Continue readingThis Blog Sucks (And You're Probably Not Reading This)
I don’t mind that I’m becoming a dinosaur. I’m not going to lie and say that I was shocked to
Continue readingThe Business (To Business) Of Social Media
"Why aren’t there more case studies of business to business organizations using social media?" I get asked this question all
Continue readingTwo Things That Should Rock Your World
Well, is the Web dead? Of course, the Web isn’t dead, but it is changing in ways that many of
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
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