That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
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Advertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
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