The changing face of marketing agencies and the brand’s evolution. Alternative holding companies are claiming that they hold the secret
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Tag: keynote presentation
Apple’s Shifting Business Model Is A Signal
Access over ownership. This is the new paradigm in consumer behavior. Don’t confuse the Apple news from this past Monday.
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Instagram May Be Facebook’s Biggest Problem
Hate, lies and conspiracies are alive and well on Instagram. If you thought Facebook has problems, it might be well
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A Masterclass In Content Marketing
Tonight Maggie Rogers is playing in my hometown. The show is sold out. I’m not going. I know many who
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Voice Is The New Killer App
Typing will soon be a thing of the past. Voice is the new killer app. Not all typing (of course).
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Don’t Tell Stories. Tell A Story Worth Listening To
This is the issue that brands have with storytelling. Often brands tell stories because they believe that content (and content
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You Can Still Care (Even When You Don’t Have To Care)
When people follow weird “procedures” care is pushed to the side. The other morning, I had to get my health
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The One Thing About Podcasts
What is it that makes podcasts so compelling? Many point to the fact that podcasts (for the most part) are
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This Makes It Impossible To Compete Against Amazon
It seems like the 800 pound gorillas are only getting bigger (and stronger and smarter). Amazon will probably be the
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Design In Everything
Whether you are a design nerd or not, design is something that we can all pay more attention to. The
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Prime Your Business Models
In a world where people think that retail is dying, Amazon is charging people to shop online. It’s hard to
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How To Podcast – 2019 Edition
There’s an explosion of interest in podcasting. It seems like we are starting to hit peak podcasting. Personally, I can’t
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The Genius That No One Talked About
Don’t die with your music still in you. I don’t know who said that. If you Google it, maybe Wayne
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Will Content Marketing Kill Advertising?
How important is content marketing to the future success of a business? It turns out that one fifth of respondents
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Loving The Work That You Do
Do you love the work that you do? I do. I love my work so much. How much? The other
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There’s Not Enough “Smart” In Smart Speakers
If you still don’t believe that smart speakers are going to change everything from how we use technology to how
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Social Media Used To Be A Good Thing
It’s strange to write that, but it’s true. Before fake news, algorithm-induced feeds, selfie narcissism, documenting over experiencing, and the
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It’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
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Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
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When Things Go Bad (And There’s Nothing Your Brand Can Do About It)
We like to blame others. In fact, when it comes to brands, it’s almost a given. Any mistake and misstep
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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Never another podcast episode or article 