We like to blame others. In fact, when it comes to brands, it’s almost a given. Any mistake and misstep
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
Continue readingHow Far Ahead Can Your Brand See?
What if consumer habits changed over time, and then very quickly… what would you do? How long have you heard
Continue readingIs TV Advertising The Next Big Thing In Advertising?
It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
Continue readingReclaiming Pressure In Business
How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
Continue readingThe Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
Continue reading“Don’t Quote Yourself.” – Mitch Joel
Do you like those social media posts? The posts where an individual creates an image, and fills it with a
Continue readingTo Understand The Current (And Future) State of Media, Look No Further
Sometimes a good conversations brings out the best ideas for the future. Not that long ago, Joe Rogan sat down
Continue readingIs This The Digital Economy That We Want?
That was the only question left to ask after Facebook released their quarterly earnings. Here are the details from Facebook’s
Continue readingThe Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
Continue readingPeak Podcasting (And Why It Sucks)
I love podcasting. Look no further than Six Pixels of Separation or Groove – The No Treble Podcast. I love
Continue readingWhy Smart Audio Is Important For Brands Right Now
Smart audio is not something to focus on just because it was the big deal at CES this past year.
Continue readingMake News Great Again
At first it’s subtle, then you see it… and it’s very overt. People want the news. People need the news.
Continue readingWhat Disruption Really Means
When we talk about disruption, innovation and transformation, what are we really talking about? Some might argue that it’s really
Continue readingWhat A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
Continue readingWhen You Can, Always Mix Business With Pleasure
As you read this, I am headed to Los Angeles. For the past few years, I have been doing presentations
Continue readingThe Fyre Festival Documentary Is An Indictment of the Marketing Agency Business Model
The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
Continue readingAmazon’s Next Big Move In Advertising
Amazon just made a(nother) serious move. Certain news hits the cycle and it gets goggled up, dismissed or never rises
Continue readingThe Best An Ad Can Get
Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
Continue readingA Smart Tip From Bruce Springsteen on How to Rock Any Presentation
If you speak or have to give a presentation on stage, you want always want to do your best. We’ve
Continue readingThe Paradox of Kids And Screen Time
How much screen time should kids get? Let’s remove the science and physical health from this debate (does it damage
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