The changing face of marketing agencies and the brand’s evolution. Alternative holding companies are claiming that they hold the secret
Continue reading
Tag: keynote speaker
Apple’s Shifting Business Model Is A Signal
Access over ownership. This is the new paradigm in consumer behavior. Don’t confuse the Apple news from this past Monday.
Continue reading
Instagram May Be Facebook’s Biggest Problem
Hate, lies and conspiracies are alive and well on Instagram. If you thought Facebook has problems, it might be well
Continue reading
A Masterclass In Content Marketing
Tonight Maggie Rogers is playing in my hometown. The show is sold out. I’m not going. I know many who
Continue reading
Voice Is The New Killer App
Typing will soon be a thing of the past. Voice is the new killer app. Not all typing (of course).
Continue reading
Don’t Tell Stories. Tell A Story Worth Listening To
This is the issue that brands have with storytelling. Often brands tell stories because they believe that content (and content
Continue reading
You Can Still Care (Even When You Don’t Have To Care)
When people follow weird “procedures” care is pushed to the side. The other morning, I had to get my health
Continue reading
The One Thing About Podcasts
What is it that makes podcasts so compelling? Many point to the fact that podcasts (for the most part) are
Continue reading
This Makes It Impossible To Compete Against Amazon
It seems like the 800 pound gorillas are only getting bigger (and stronger and smarter). Amazon will probably be the
Continue reading
Design In Everything
Whether you are a design nerd or not, design is something that we can all pay more attention to. The
Continue reading
Prime Your Business Models
In a world where people think that retail is dying, Amazon is charging people to shop online. It’s hard to
Continue reading
How To Podcast – 2019 Edition
There’s an explosion of interest in podcasting. It seems like we are starting to hit peak podcasting. Personally, I can’t
Continue reading
The Genius That No One Talked About
Don’t die with your music still in you. I don’t know who said that. If you Google it, maybe Wayne
Continue reading
Will Content Marketing Kill Advertising?
How important is content marketing to the future success of a business? It turns out that one fifth of respondents
Continue reading
Loving The Work That You Do
Do you love the work that you do? I do. I love my work so much. How much? The other
Continue reading
There’s Not Enough “Smart” In Smart Speakers
If you still don’t believe that smart speakers are going to change everything from how we use technology to how
Continue reading
Social Media Used To Be A Good Thing
It’s strange to write that, but it’s true. Before fake news, algorithm-induced feeds, selfie narcissism, documenting over experiencing, and the
Continue reading
It’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
Continue reading
Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
Continue reading
When Things Go Bad (And There’s Nothing Your Brand Can Do About It)
We like to blame others. In fact, when it comes to brands, it’s almost a given. Any mistake and misstep
Continue reading
What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
Continue reading
Never another podcast episode or article 