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In Case You Were Wondering, "Digital" Is Not Just A Medium

When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go

Do you want customers or email addys? They’re not the same thing. Customers, right? Then start acting like it. Most

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I

“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online

As the New Year approaches, it’s easy to get caught up in the "what’s next?" or "what should we be

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?