It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingTag: leadership
How To Podcast – 2012 Edition
There’s a renewed interest in podcasting. Maybe a growing interest (depending on who you ask). Personally, I can’t think of
Continue readingKickstart Your Marketing And Leadership Skills… Now
Where do you go to learn, grow and think differently about marketing and leadership? I’ve been fortunate enough to not
Continue readingDear Seth Godin
Dear Seth, It was great to see you this week at The Art of Marketing event in Chicago. You’re not
Continue readingThe Paradox Of Leadership
When you’re right, you’re a hero. When you take a misstep, you’re a goat. There’s an often discussed paradox of
Continue readingGood To Great To Different
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes
Continue readingCan Leaderless Organizations Win?
Whether it’s the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that
Continue readingOn Weirdoes, The Long Tail, Seth Godin And You
Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world’s
Continue readingThe Business Of Motivation
Motivation is a strange beast. In April 2007, I was asked to be a speaker in a full-day conference that
Continue readingRead The Fine Print
Nobody reads the fine print. It’s either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingHow To Make Money Using Social Media
How many times do you see a title like that? How many times does that make your eyes roll? There
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading4 Things Worth Checking Out
Some of this is online, some of this takes place in the real world (since when is online not "the
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingBring Trust Agents And Six Pixels Of Separation To Your Community
Chris Brogan, Julien Smith and myself got to talking about expanding the audience for both of our books – Trust
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