Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Stop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingMarketing Twitter
Life can be strange. It’s hard to imagine a brand not seeing Twitter as an opportunity to share and connect
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingLinkedIn Is Still Underrated
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThis Ain't No Ice Bucket Challenge. Please Read.
Here’s a simple truth about me: I don’t like asking you for anything. I don’t. I don’t like asking you
Continue readingContent As Advertising
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
Continue readingLinkedIn Is The New Resume
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingHow To Be A Recognized Authority
Do you define yourself as an authority in your industry? Does it really even bear repeating that if you’re the
Continue readingBefore You Quit For That Next Job…
My buddy*, Scott Monty, left his position at Ford. Scott is a well-known entity. He changed the game for big
Continue readingShutting Down Blog Comments
I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingWhy Popular Science Killed Their Comments And The Huffington Post Should Too
If the comments following this post or any others were gone, how much of a difference would that make? Last
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingPublic Displays Of Affection (CTRL ALT Delete style)
If you’re interested in meeting, connecting and sharing… I will be doing a few public appearances in the next few
Continue reading3 New Ways To Think About Amazon, YouTube And LinkedIn
Are you experiencing any digital marketing fatigue? Thinking about what’s coming next? Curious about what is around the corner? Just
Continue readingThe New Resume
What are you able to disclose on an eight-and-a-half sheet of white paper? I can’t imagine what it is like
Continue readingWhat's The Point In Commenting On Blogs?
What is the true value of a comment on a blog? If you go back in time (a little over
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
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