How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
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One More Thing… Before You Take Off For The Holidays…
You’re going to eat, drink and be merry for the next little while, aren’t you? That’s what this break is
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
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