Here’s a piece of data that should raise an eyebrow (or two)… 66% of CEOs could not say what their
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Tag: loyalty program
The Future Never Comes When You Can't Nail The Present
It’s all about the basics. You know this. Your business knows this. To build a brand… you must know this.
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingTED And The Art of Loyalty
People don’t like to admit just how addicted they are to their smartphones. I won’t be the first to blog
Continue readingThe Speed Of Brands And Other Stuff
What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we’re
Continue readingHow To Curtail Showrooming: Charge Admission
What would you pay for an opportunity to browse a store? There have been a couple on instances in the
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingLiving On Planes
Do you live on a plane? It’s a question I get asked almost as much as, "how do you blog
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingLoyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingThe New Retail Experience
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingThe Year Of More
While many article and columns look back at the year that was or posture on the year that will be,
Continue readingThe New Disruption
When digital mingles with our physical lives, everything changes. I’m a bit of a bookworm (#nerdalert). I’m doing my best
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingHow To Be The Ultimate Road Warrior
If you have seen the movie, Up In The Air, you’ll note that there is an art form in business
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