What do you want your content to do? Have you asked this question? Do you ask it before you begin
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Be Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingWhy I Hate Black Friday
**Everyone Loves A Good Deal.** Say what you will about [Best Buy](http://www.bestbuy.com “Best Buy”), but I love getting their newspaper
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingTED And The Art of Loyalty
People don’t like to admit just how addicted they are to their smartphones. I won’t be the first to blog
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingCopying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingThe Value Of Brands In Social Media
What if we started with business… how would we do? How badly do people want to be connected with brands?
Continue readingLoyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingEarning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingGetting The Social Customer To Buy
Shopping is a social act. We’d like to think that it’s the perfect fit for Social Media. Is it? Between
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingThe Future Of Blogging Might Surprise You
As social media evolves, it’s normal that the channels and platforms evolve, too. Some continue to grow in popularity, while
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
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