As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
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Finding Space
Time to think. A place to think. Your own little space. An artist uses a studio. A great business person
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingThe Confident Marketer
Want to know a secret about me: I’m an introvert and I’m shy. OK, that was two secrets (but don’t
Continue readingDecisions, Decisions, Decisions
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social
Continue readingThe Little Big Things
How often do you really stop to think about the little stuff. It’s all the little stuff… and how it
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingThe Business Of Content
Content is King. It’s a saying you’ve heard countless times… long before Social Media empowered individuals to create and distribute
Continue readingThe Time Is Ripe For A Chief Marketing Technologist
Think about where the world of business is. Think about how much Marketing has changed. Think about how much of
Continue readingSocial Media Can Change The Corporate Culture
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture
Continue readingViral Videos, Internet Memes And The Value Of Online Anonymity
How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you.
Continue readingTV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingYou Are Not Seth Godin
Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the
Continue readingProduct Is The New Marketing
Brands can’t hide any more. If you’re reading this Blog, you already knew that. Last night Jeff Bezos (founder and
Continue readingI'm A Creep
What is it about the human condition that makes us interested in the personal and public business of one another?
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingThe Myth Of Location
Why hasn’t Foursquare and other location-aware platforms taken off? Let’s not dismiss the amazing growth that online platforms like Foursquare
Continue readingCheck This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
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