Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives
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Making Marketing Matter
Marketers are just scumbags. Sound familiar? Do you think that’s a fair assessment? Let’s be honest, the art of marketing
Continue readingProving Social Media Works
The only way to get Marketers to really embrace and engage with Social Media is to prove to them that
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue reading10 New Business Books Worth Checking Out
There have been a bunch of new business books launched recently. The stack on your night table is about to
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingThe Myth Of Digital Literacy
In the old days, it was pretty simple: being able to read and write made you a literate individual. Now,
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingThere's Nothing Like Pressing The Flesh
One of the real ways to get ahead in these online channels is to take things offline. To meet people
Continue readingGoogle Offers Up New Ways To Search (And Why You Should Care)
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop
Continue readingA New Revolution In Marketing From A Very Unassuming Place
Every day on Twitter something major is happening that few see, talk about and acknowledge. It’s something that is going
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingAugmented Reality – A Marketer's Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life
Continue readingMarketing The Unmarketable
When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we
Continue readingGiving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let’s trot out the "fill-in-the-blank
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Never another podcast episode or article 