**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
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Sometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingDo Brands Have Rights When Their Own Data Is Used Against Them?
**This is an interesting one, isn’t it?** Here’s the deal: A direct flight from New York to San Francisco is
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingWhy I Hate Black Friday
**Everyone Loves A Good Deal.** Say what you will about [Best Buy](http://www.bestbuy.com “Best Buy”), but I love getting their newspaper
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingContent Is Not King
It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work?
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingDon't Make Me Hate You
Marketers often think they’re being smart. Most of the time, we’re being very stupid. When you visit your big box
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingEmotion Is The Fast Lane To The Brain
We talk a lot about storytelling and brands, don’t we? Let’s reverse that thought: how many brands are actually great
Continue readingWhen Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the
Continue readingWearables May Not Be The Marketer's Next Playground
Everyone is going to have the iWatch from Apple, right? Well, we don’t even know if it’s going to be
Continue readingContent As Advertising
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingThe Only Screen That Matters
The only screen that matters is the screen that is in front of me. Welcome to the one screen world.
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
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