Simply put: there is too much content in too many places. While some may contend that the "cream always rises
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What Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingA Simple (But Hard) Truth That Will Change Your Marketing Forever
It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingIf You Have Ever Been Rejected… Be Like Bono
The letter read… "Thank you for submitting your tape of ‘U2‘ to RSO, we have listened with careful consideration, but
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingHow Did You Do That? It's Magic!
You can blame The Ninja on this one. I call Christopher S. Penn, "The Ninja," for a myriad of reasons.
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingAn Advertising Tide Probably Won't Raise All Of The Boats
There has been a lot of talk online about the end of advertising lately. Whether it’s a new book on
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
Continue readingThe Accidental Marketer
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingThe Sad State Of Brands This Week
This post is not going to earn me a lot of friends (and I really don’t care). I am a
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
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